My client and colleague Dave Martin of the Electronic Retailing Association has just launched a new blog called the Dirty Martini. Click here to view it.

I’ve added Dave’s blog to my RSS feed, because he has some really smart things to say about marketing in associations. And this post on “dirty data” is a great one (and not just because I’m mentioned!). Dave makes these great points:

  1. The data in an unmanaged database can get “dirty” very quickly.
  2. Dirty data can cost your organization thousands of dollars in direct costs. Dave gives a great example of saving $5,000 on mailings.
  3. Keep the process simple.