Don't Waste Another Dollar on Training: How to Ensure Your Training Dollars are Spent For Ultimate Effectiveness


Wes Trochlil

Originally presented as an interactive teleseminar by Wes Trochlil, president,

Effective Database Management on Thursday, March 5, 2009

Buy the mp3 recording: Only $49.00

It's a simple fact: most training is wasted. According to the American Society of Training and Development (ASTD), US businesses spend more than $60 billion annually on training. And according to many experts, most of that training money is wasted (imagine, $30 or $40 BILLION wasted!), due to poor training techniques. This is where EDM can help!

The expense of wasted traninig reaches far beyond the direct expense of training dollars. You also have to calculate lost productivity (i.e., number of staff X number of hours in training X fully loaded hourly rate). And you have the incalcuable cost of ill-will created between the staff and your trainers and the database itself.

Whether you're spending $500 or $5,000 on training this year, you need to be sure your training is effective. Whether you're conducting the training yourself, or using a third-party to do the training, this session will help you understand what has to happen to make training effective and ensure that staff time is not wasted.

To make your database most effective, you have to be sure staff is trained properly in its use. In this one hour session, Wes will share with you dozens of tips gleaned from nearly 20 years of his experience conducting training programs for dozens of his clients.

This program will show you how to make your database training more effective, thus making your staff more effective.

In this session you'll learn:

  • The ten fundamentals of training (hint: If you don't follow these fundamentals, your training will not be successful).
  • Tips on how adult learners learn best (remember, you're training adults, not school children).
  • How to ensure the greatest level of retention for learners.
  • Why day-long training sessions are a waste of time and money.
  • How to "train" senior management.
  • And much more.

To purchase the recording for this event, click the buy now button below.

Buy the mp3 recording: Only $49.00

More about Wes: For nearly 20 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from three staff to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

Having written over 50 articles and hundreds of blog posts, Wes is the most published author on data management in the association market. In addition to his writing, Wes also speaks regularly to association audiences across the US and Canada on a wide variety of data management issues, from selecting and implementing an association managment system, to leveraging the data for better marketing and communication.

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