Focus on the fundamentals

I’ve written about this before, but it bears repeating. Before you can go to advanced work like marketing segmentation and “big data,” you have to be able to manage the fundamentals. And what are the fundamentals? Things like:  proper procedures and...

Happiness = Reality divided by Expectations

I recently heard the author James Altucher make this statement, and a subsequent google search attributes it to the author Jodi Picoult. Regardless of its origins, I think the formula is very accurate, and can be easily applied to how happy associations are with...

FREE Training Audio Recording

I while back I recorded a webinar on database training called “Don’t Waste Another Dollar On Training: How To Ensure Your Training Dollars Are Spent For Ultimate Effectiveness.” This recording has been available for sale on my website for $49....
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