Sunlight is the best disinfectant

This phrase is often used in the political arena. It means that the best way to root out corruption is to expose everything, to be completely transparent. I was reminded of this phrase recently when meeting with a client and their AMS vendor. We were meeting to...

Are you deluging your members with email?

Here’s Tony Rosell, one of the brilliant minds at Marketing General, in a tweet about how associations are using email: The average #association sends out 4.3 emails to members each week with 8% of associations sending out 10 or more per week #2014MMBR. —...

“Are we the worst you’ve ever seen?”

This is not an uncommon question for me to hear from my new clients. As we start digging into how they manage data, a lot of oddities and unusual practices are discovered (often along with a lot of GOOD practices!). Very often, as we dig into a particularly unusual...

If you’re wondering, just ask

As a sort of corollary to my recent post on seeking to understand, I marvel at how often people fail to ask clarifying questions, or seek to gain more information. Too often, whether it’s in a sales meeting, a strategic planning meeting, or any other type of...

Seek first to understand

I sit in a lot of meetings with my clients. These could be meetings where I’m interviewing them, or they could be meetings with my client and a vendor, during a sales call or an implementation kick-off. One thing I’ve noticed over the years is that the...
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