Success is measured by….?

According to this poster, which hangs in my childrens’ school (and I’ve seen it in other schools, too), success is measured by effort. But nothing could be further from the truth. Success is measured by clearly measurable objectives. How does one measure...

How much data is enough data?

A database manager recently asked me how to get her staff to enter more data into the database when collecting leads. She was concerned that staff is only entering the “bare minimum” of information (e.g., name and email address) and not putting in other...