Focus on profound change, not incremental change

I wrote recently about being bold and taking risks. Focusing on profound change rather than incremental change is a related concept. When you think about the work you’re doing every day, consider those activities that will be high impact versus those that will...

Are you de-duping your lists?

In the mail today I received three (3!) identical solicitation letters from the same organization to which I have donated money in the past. Each of the letters had a slightly different variation on my name: Two were correct (with my name as “Wes” on one...

Be Bold!

I was talking to an association colleague recently. He was explaining how his association has had flat membership growth for the past several years. He said his association spends over $400,000 annually on membership, and the return is essentially break-even. His idea...