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Archives: October 2010
21 October 2010, by , in Data Management, 4 comments
A client of mine was telling me about a problem they have with fraudulent credit card charges, which require a...
I'm not sure who first coined this phrase, but you hear it a lot in the CRM world (and in...
18 October 2010, by , in Job Listings, No comments
One of my past clients, The Electronic Retailing Association (ERA) is currently looking to fill an open position for a Marketing...
14 October 2010, by , in Data Management, 1 comment
I've posted a new article on my website. Over the past several years I’ve conducted a non-scientific survey of association executives,...
14 October 2010, by , in Data Management, No comments
A good friend of mine, Vinay Kumar, once owned a printing company that he grew from under $200,000 in annual...
13 October 2010, by , in Rants and Kudos, No comments
I was recently reading about a speech that Emily Yellin, author of Your Call is (Not That) Important to Us,...
12 October 2010, by , in Data Management, No comments
There is an old aphorism in sales that objections are a sign of interest. In other words, whether a sales...
9 October 2010, by , in Data Management, No comments
In a recent issue of CRM magazine, an article outlined how Beazer Homes was able to use their database (salesforce.com)...
7 October 2010, by , in Data Management, No comments
A colleague of mine asked me, at what point do you say: "Our database is good enough? We don't need...
6 October 2010, by , in Data Management, No comments
Avectra is one of the major players in the AMS market, and a company with which I've been associated for...

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance