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Archives: June 2009
"Marketing is anything that helps or hinders sales or use of products and services." These words are from Terri Langhans, whom...
25 June 2009, by , in Data Management, No comments
This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept....
I’ve posted a new white paper on my website, entitled “The Three Primary Data Management Systems WIthin Associations and How...
18 June 2009, by , in Data Management, 1 comment
Do you know who your "long-term" members are? By long-term, I mean any company or individual who has been a...
16 June 2009, by , in Data Management, No comments
Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media...
11 June 2009, by , in Data Management, No comments
Want to see how your association compares to others when it comes to conducting elections? The folks at Votenet are...
9 June 2009, by , in Data Management, 2 comments
I frequently hear associations asking how they can get their members and customers to provide more demographic information to the...
I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren't moving forward or backward,...

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance