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Archives: June 2009
“Marketing is anything that helps or hinders sales or use of products and services.” These words are from Terri Langhans, whom I heard speak at an ASAE conference a while back. This is her definition of what “marketing” is, and I think it’s dead on. Marketing is not a function limited to the marketing department,...
25 June 2009, by , in Data Management, No comments
This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. Here are some examples in the database and data management world: Data is cheap and easy to collect, which means we may now easily have an abundance of data. That abundant data now requires wise...
I’ve posted a new white paper on my website, entitled “The Three Primary Data Management Systems WIthin Associations and How They Are Related” When working with clients, as we discuss things like the association management system, the financial management system, and the website, I’m often asked how these systems are related and which system should...
18 June 2009, by , in Data Management, 1 comment
Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years. Can you easily pull a report of anyone who has been a member for more than seven years? And can you run a report of any...
16 June 2009, by , in Data Management, No comments
Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media for Associations. You can get all the details here: www.buzz2009.org Highlights include presentations from Guy Kawasaki and Andy Sernovitz. So if you’re into this whole “Web 2.0” thing, you might want to check this out.
11 June 2009, by , in Data Management, No comments
Want to see how your association compares to others when it comes to conducting elections? The folks at Votenet are conducting an industry survey to capture a snapshot of average voter turnouts, voting costs and processes, trends in online voting and more. You can take the survey here: http://www.votenet.com/emails/survey1.html
9 June 2009, by , in Data Management, 2 comments
I frequently hear associations asking how they can get their members and customers to provide more demographic information to the association. For example, I’ll hear “How can we get our members to provide us their organization’s staff size?” or “We’d like to know the ethnic make up of our members. How can we ask for...
I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, they’re simply pulling in their arms and legs to protect themselves. Does this sound like your association? It is at times like these when associations (and all organizations) need to be very aggressive about their...

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Testimonials

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

“We came to Wes because we were very frustrated with our existing AMS and we wanted to improve our capabilities as soon as practicable. Wes very quickly helped us through a process of identifying our needs, identifying potential vendors, and selecting a new system that we’ll be able to move into very quickly. I especially appreciated Wes’s candor about our processes as well as the systems we were looking at. He was a great resource to have in a period of high anxiety for our organization. I would highly recommend Wes for any similar project.”

Jack Chiasson, CMP Executive Director
National Association of Life Brokerage Agencies

“Wes was able to come in and offer tangible, relevant advice that made us more productive immediately. I value his understanding of databases but more so, his understanding of how nonprofits work. There was no lost time educating him about how membership organizations are “different.” Wes recommended changes in processes as well as tips and tricks that were easy to implement made an immediate positive impact.”

Mary Pat Paris, Executive Director
International Registration Plan

Mary Pat Paris
International Registration Plan

“This is the second database implementation we’ve done since I have been at Western Arts Alliance (WAA). The first I did on my own. This time we engaged Wes Trochlil as our database planning consultant. Let me tell you, this process is a whole lot easier having Wes on your team! For a small association like WAA, it’s tempting for board and EDs to question the justification and expense of a database planning consultant. But it’s the small associations that need Effective Database Management the most. Wes strengthened our planning process, clarified our needs requirements, helped us steer around solutions that couldn’t meet our objectives, and saved us money in the long haul.”

Tim Wilson, Executive Director
Western Arts Alliance

Tim Wilson
Western Arts Alliance