Marketing is…

“Marketing is anything that helps or hinders sales or use of products and services.” These words are from Terri Langhans, whom I heard speak at an ASAE conference a while back. This is her definition of what “marketing” is, and I think...

“Every abundance creates a new scarcity”

This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. Here are some examples in the database and data management world: Data is cheap and easy to collect, which means we may now easily have an abundance of...

Keeping your long-term members happy

Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a member of your association for more than seven years. Can you easily pull a report of anyone who has been a member for more than seven years? And...

Buzz2009 Social Media for Associations

Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media for Associations. You can get all the details here: www.buzz2009.org Highlights include presentations from Guy Kawasaki and Andy...

Give me value, I’ll give you information

I frequently hear associations asking how they can get their members and customers to provide more demographic information to the association. For example, I’ll hear “How can we get our members to provide us their organization’s staff size?” or...