Why database PR is so critical

I’ve written in the past about the need for conducting a public relations campaign for your database. You can read that here. One of the reasons a PR campaign is so critical is the anchoring effect. The anchoring effect is a pyschology term that essentially says...

New Article Posted

I’ve posted a new article on my website, entitled “Healthcare and Your Database.” Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet? Sign up...

Seeking input on a research study

I’m working on a research project to identify the factors that contribute most to the long-term success of an association management system (AMS). To that end I am going to interview several associations that I consider to have highly successful AMS implementations....

The Financial Crisis and Your Database

As I watch the world financial crisis unfold, one contributing factor that has arisen is that there is a “lack of trust” among and between banks. In other words, because Bank A can’t trust what Bank B says about its solvency, Bank A won’t loan...

Efficiency vs. Effectiveness

When discussing data management issues with clients I often hear “We want to be more efficient.” Of course, we all want to be more efficient, but efficiency as a goal implies that you’re doing the right thing, just not in the right way. I would...

New Article Posted

I’ve posted a new article on my website, entitled “What’s Plaguing Associations 2008.” Of course, if you’re already on my announcements list, you would have received notice of this new article right in your email box. Not signed up yet?...