Why IT projects fail

This article in TechNewsWorld, discusses the recent decision by the Census Bureau to abandon its use of handheld computers to take the census in 2010.  E-Commerce Times asked me why these kinds of projects fail. My answer: “In my experience, the primary reason...

How Many Channels are You Using?

In the retail world, marketers often speak of "channels." Channels are the different methods of purchasing interaction between the customer and the seller. For example, the web, the phone, and storefronts are all examples of different channels. In a recent...

Be Honest with Yourself

Many years ago I was sitting in a meeting between a vendor and an association client. The vendor asked "How many members do you have?" The client, with a straight face, answered "It depends on who is asking." Without a pause, I blurted out...
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