Free Articles (Shameless Plug)

Don’t forget, in addition to all of these brilliant blog posts, you can find a bevy of free articles on my website. I’ve recently added two new articles to the list. I typically add one new article per month. You can sign up to receive notices as new...

Dashboards or Charts?

On his Membership Marketing Blog, Tony Rossell has a post about membership dashboards. He provides a link to a chart that shows all kinds of membership information. I noted in the comments section: "…I must take exception to the use of "dashboard"...

Taking Prudent Risks

In this tip, I discuss how considering “worst-case” scenarios can help you decide whether or not to do something. There has been an interesting thread on one of the ASAE listservers about the “risk” of putting the membership directory online...

Computility Demo

I had the opportunity to view a demo of the Computility AMS recently. For very small associations, I think the system is worth consideration. Here are the highlights: CRM tool. The system includes a neat area for tracking contacts and follow ups with companies and...

Managing to the Exception

I often tell my clients to avoid managing (or programming) to the exception. What I mean is too often when one or two members or customers complain about how we do something, we assume that we should accomodate their complaints and change our processes (or worse yet,...
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