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sense of your

We’ve been doing just
that for 15+ years


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Executive Director

Your database should be supporting your organization’s mission. Improve volunteer engagement, increase revenue and decrease marketing costs.

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Better data means more targeted communications and marketing, with lower marketing costs and higher returns to the bottom line.

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IT Leader

We keep up-to-date with all of the products and vendors on the market, and we can help you find and implement a product that’s right for your organization.

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Wes Trochlil on Business Intelligence…

In 3 minutes and 45 seconds, find out what you need to do to get your association started on a business intelligence program.

Does your Organization need Remote Consulting Services?

Remote consulting services are for those situations when a full-scale consulting engagement is not appropriate or not desired. You’ll have immediate access to Wes’s quarter century of experience with association management systems. And best of all, if you engage EDM for a larger project later, your investment will be credited back to you.

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“Wes helped us in our search for a new data management system. With his broad understanding and deep knowledge of the market, he was able to identify systems we didn’t even know existed! The result is that we’ve spent our money very wisely, thanks to Wes’s guidance.”

Ellen K. Hobby

CAE, CPA, Chief Financial Officer, Chief Operating Officer, National Academy for State Health Policy

My interview with Aptify

On a range of database management issues. You can read it all here: http://bit.ly/1sMrmN0

Things change during a project

When I work with my clients on implementing a new software system, one of the first things I tell them is this: “We will make some decisions that ultimately are...

Effective vs. efficient

Often my clients will tell me they want to be more efficient with how they manage data. And that’s important. If we have to manage the data, we might as...

The fallacy of “sunk cost”

As we all know, a sunk cost is a cost that has already been incurred and cannot be recovered. A good example of a sunk cost is the purchase of a...

Do you have a test database?

A test database is a more-or-less exact copy of your live/production database environment. I often refer to this as a “sandbox” because the test database is a place where you and your staff...

Interactions, not just transactions

Working with a client last week on their selection of a new AMS, I was again reminded of how important it has become for associations to be able to track...

Significant changes at Personify

I had the opportunity to meet recently with Marc Bernstein and Andre Pavovlic from Personify. Marc is Vice President & Industry Principal and Andre is Vice President, Product Marketing &...

Get Control of your Organization’s AMS.
Wes can show you how!

Contact Wes Trochlil now to get started tackling your unwieldy AMS.
Wes has 15+ years of experience dealing with your headaches. He turns issues into assets.

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