Time to make
sense of your

We’ve been doing just
that for 15+ years


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Executive Director

Your database should be supporting your organization’s mission. Improve volunteer engagement, increase revenue and decrease marketing costs.

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Better data means more targeted communications and marketing, with lower marketing costs and higher returns to the bottom line.

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IT Leader

We keep up-to-date with all of the products and vendors on the market, and we can help you find and implement a product that’s right for your organization.

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Wes Trochlil on Business Intelligence…

In 3 minutes and 45 seconds, find out what you need to do to get your association started on a business intelligence program.

Does your Organization need Remote Consulting Services?

Remote consulting services are for those situations when a full-scale consulting engagement is not appropriate or not desired. You’ll have immediate access to Wes’s quarter century of experience with association management systems. And best of all, if you engage EDM for a larger project later, your investment will be credited back to you.

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“Wes helped us in our search for a new data management system. With his broad understanding and deep knowledge of the market, he was able to identify systems we didn’t even know existed! The result is that we’ve spent our money very wisely, thanks to Wes’s guidance.”

Ellen K. Hobby

CAE, CPA, Chief Financial Officer, Chief Operating Officer, National Academy for State Health Policy

Data Breach – Not if, but when

  Many associations, because they are small and have relatively low volume on their e-commerce sites, believe they are not a target for hackers. I’ve been telling my clients for...

Are you testing training effectiveness?

When you do training (you ARE doing training, right?) in your association management software system, are you testing for learning and effectiveness? Too often training is completed and then forgotten....

Two upcoming events

I’m speaking at two events on Thursday, October 1, one virtual and one in-person. At 1pm eastern I’ll be speaking on a webinar hosted by 123Signup entitled “Getting Your Data...

It’s about the fundamentals

In football, coaches will often refer to “getting back to blocking and tackling.” Usually this is in reference to how a team is not performing up to par because they...

Sometimes it doesn’t make sense to market…

Although I’m a marketer at heart, I  know that sometimes it doesn’t make sense to do certain types of marketing. For example, sometimes you may dominate a market so thoroughly...

Take part in the Tagoras Learning + Technology Survey

My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input from any organization that provides educational products and experiences for...

Get Control of your Organization’s AMS.
Wes can show you how!

Contact Wes Trochlil now to get started tackling your unwieldy AMS.
Wes has 15+ years of experience dealing with your headaches. He turns issues into assets.

Contact Wes